Naming-rights sponsors
Which organizations put their name on venues, how many they hold now, how many they have held over time, and which industries buy the most.
Key facts
46 of 135 venues currently carry a naming-rights sponsor, 34.1% of the dataset. 42 distinct organizations hold or have held naming rights, accounting for 46 current deals. Allianz holds the most current naming rights with 4. 14 industries are represented, led by financial services.
- Venues with a sponsor name
- 46
- Share of all venues
- 34.1%
- Distinct sponsors
- 42
- Industries represented
- 14
Most naming rights held
| Organization | Current deals | All-time deals |
|---|---|---|
| Allianz | 4 | 4 |
| Optus | 2 | 2 |
| AT&T | 1 | 1 |
| Accor | 1 | 1 |
| Allegiant Travel Company | 1 | 1 |
| Aviva plc | 1 | 1 |
| BBVA | 1 | 1 |
| Banco Pichincha | 1 | 1 |
| Brauerei C. & A. Veltins | 1 | 1 |
| Caesars Entertainment | 1 | 1 |
| Civitas | 1 | 1 |
| Crypto.com | 1 | 1 |
| Emirates | 1 | 1 |
| Etihad Airways | 1 | 1 |
| Filene's | 1 | 1 |
Industries buying naming rights
46 venues currently carry a sponsor name. The largest buying industries are financial services with 12, insurance with 8, telecom with 6, technology with 4. In total 14 industries hold at least one naming-rights deal.
Data table for this chart
| Industry | Deals | Share of sponsored venues |
|---|---|---|
| Financial services | 12 | 26.1% |
| Insurance | 8 | 17.4% |
| Telecom | 6 | 13% |
| Technology | 4 | 8.7% |
| Travel | 4 | 8.7% |
| Food beverage | 2 | 4.3% |
| Industrial | 2 | 4.3% |
| Unknown | 2 | 4.3% |
| Automotive | 1 | 2.2% |
| Gaming | 1 | 2.2% |
| Healthcare | 1 | 2.2% |
| Hospitality | 1 | 2.2% |
| Media | 1 | 2.2% |
| Retail | 1 | 2.2% |
Every sponsor in the dataset
| Organization | Current | All time |
|---|---|---|
| Allianz | 4 | 4 |
| Optus | 2 | 2 |
| AT&T | 1 | 1 |
| Accor | 1 | 1 |
| Allegiant Travel Company | 1 | 1 |
| Aviva plc | 1 | 1 |
| BBVA | 1 | 1 |
| Banco Pichincha | 1 | 1 |
| Brauerei C. & A. Veltins | 1 | 1 |
| Caesars Entertainment | 1 | 1 |
| Civitas | 1 | 1 |
| Crypto.com | 1 | 1 |
| Emirates | 1 | 1 |
| Etihad Airways | 1 | 1 |
| Filene's | 1 | 1 |
| First National Bank | 1 | 1 |
| GEHA | 1 | 1 |
| Groupama | 1 | 1 |
| Grupo Akron | 1 | 1 |
| Highmark Inc. | 1 | 1 |
| JPMorgan Chase | 1 | 1 |
| King Power | 1 | 1 |
| Kyocera | 1 | 1 |
| Lincoln Financial Group | 1 | 1 |
| MHP | 1 | 1 |
| Marvel Entertainment | 1 | 1 |
| Mercedes-Benz USA | 1 | 1 |
| Mrsool | 1 | 1 |
| Oracle Corporation | 1 | 1 |
| Orange S.A. | 1 | 1 |
| Principality Building Society | 1 | 1 |
| Red Bull GmbH | 1 | 1 |
| Scotiabank | 1 | 1 |
| Signal Iduna | 1 | 1 |
| SoFi Technologies | 1 | 1 |
| Spotify | 1 | 1 |
| Suncorp Group | 1 | 1 |
| T-Mobile US | 1 | 1 |
| TD Bank | 1 | 1 |
| United Airlines | 1 | 1 |
| Vodafone | 1 | 1 |
| WiZink | 1 | 1 |